Our Story

Our Story

In 2021 our run club MARA RC was born and in 2023 we founded MARA


MARA is a lifestyle. A practice.

A practice of letting go.
Letting go of past results, letting go of the finish line,
letting go of resistant and negative thoughts.
Allowing yourself to be fully free in the present.
That's where all your potential lies.

The more you practice letting go in the ice or on a run, the more you find it, and from there you unlock a whole new experience.

You unlock true performance.

You go further, run faster, feel free.

Most suffer on every run ...
"I used to be fitter' 'I wish I was faster'' I don't think I can go this far" ... but with  it’s possible to change that. 

MARA | "running without suffering"

Our mission is to share the MARA practice and lifestyle through our products and experiences.

From our clothing and ice baths, to our run clubs and weekend experiences.

We want more people to experience the MARA way, to find peace and presence through running, the ice, and being outdoors in nature to unlock.

In 2024 we're committed to building the brand, to building the team and to creating the very best products and experiences.

Subscribe to our newsletter to stay up to date with new releases and giveaways and we'll share the journey behind the scenes as we grow.

Thanks for following and see you out on the track, on the trails or in the ice soon.

GB x


"running without suffering"
"to be fully conscious, fully present"

when you let go of the finish line
let go of past results
when you're fully engaged now

that's where true performance lies.

find pure presence
in every mile
in every breathe
and unlock a whole new level

let go, run free


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